You are bound to have heard of the popular term “digital marketing”, and surely you’ve been told you need it, but have a million question on how is works.

Facts are, companies are allocate more than half of their marketing budget towards digital campaigns. This means that it’s becoming a pivotal accompaniment to traditional ways of marketing.

In the simplest of terms it is a balancing act between your online and offline marketing campaigns, pointing your strategically developed content towards your website, through digital tactics such as search engine optimisation (SEO), social media marketing, and database marketing, to create a balanced digital eco-system.

In the following blog posts we will delve into the various areas of your marketing eco-system, as well as explaining the importance of a digital strategy and analytics.