Dada’s World of Hardware

– Marketing Management

Four years of creating “A-ha!” moments as the external marketing and brand manager for this prevalent hardware store in Limpopo.

Overseeing development of all print and digital materials as well as internal and external branding and marketing initiatives, including events branding and advertising placements.

Most people have something positive
to offer, even if it is
total resistance.

The scope of work was vast, running monthly promotional campaigns for online and offline marketing, including the product photography, design, layout and production management for special and newspaper supplements.

Project Description

Responsibilities as the marketing and brand manager:

• Product & Event photography
• Print design and layout
• Branded promotional items
• Fleet branding
• Social media marketing
• Radio advertising placements
• Events advertising and branding
• Staff Uniforms
• Exterior and interior signage branding

Project Details

• Client: Dada’s World of Hardware
• Date: June, 2016
• Category: Branding, Graphic Design, Digital Marketing 
• www.facebook.com/dadasworldofhardware

Project Participants

• Art-Director: Evette Crouse
• Designer: Evette Crouse
• Developer: Ark Printers and Stationery
• Social Media Manager: Rolene Pieterse