Stella Jewellery Branding

My Stella

– Luxury Moissanite Jewellery

This premier online jewellery store is one of my favorite brands to have worked on to date.

The name “Stella” is derived from the word “constellation” as the moissanite is a gemstone born from the stars, generally found around in craters created by a meteorite that fall to Earth.

Design for people
interacting with brands.

After finalising the brand the next step was refining the packaging as a user experience. Developing a custom fluid art design that was applied to the gift box packaging. Custom pattern designed and applied on tissue paper.

Using a speciality gold foiling printing process to apply the logo to the ring boxes. Accompanied by a digital ring size guide design to ensure perfect fit on ordering.

Project Description

This project included:

Name conceptualisation and brand development
Packaging design for ring box and gift box
Custom digital fluid art design for gift box print
Custom tissue paper pattern design
Ring size guide design

Project Details

Client: Stella Jewellery
Date: January, 2020
Category: Graphic Design, Branding
Website: mystella.co.za

Project Participants

Art-Director: Evette Crouse
Designer: Evette Crouse
Manager: Ika van Wyk

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